If ad blocking continues to experience the growth it has until now, marketers will have to become far smarter about how they get their products in front of consumers
The music and film industries have long been sounding the warning bell about the demise of their industries due to piracy. It’s because, they say, everyone – especially millennials – now expect everything for free. While this may or may not be the case in music and film, it’s fair to say that pretty much every user of the internet expects it to be free.
The only costs a user associates with the internet are for the devices they use to access it and the data package the provider charges for. If you asked someone if
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
