Global addressable solutions company INVIDI Technologies and Irdeto, the world leader in digital platform security are rolling out a ready-to-deploy integrated technology for pay-TV operators. Both companies will place an emphasis on the APAC, MENA, Sub-Saharan Africa, and India markets.
The collaboration of two industry innovators enables every television set-top box containing Irdeto s broadcast middleware technology to become instantly addressable, allowing marketers to accurately and quickly insert the right ads to the right targeted audiences at the right times, via INVIDI s market-leading cloud-based INVIDI Edge platform. INVIDI recently won its second Technology & Engineering Achi
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