What changes are you seeing in the way marketers use television?
It is a question everyone in the industry is asking: what will be the fate of television? As hand-held devices become ever more popular, drawing advertising dollars and now even launching exclusive content, some are wondering if the television days are over. Honestly, linear TV is on a decline, however it is up to the broadcasters and how they reinvent themselves like how radio got reinvented after its decline.
Television, however, will remain fundamental to lifestyle. Over time there is a form of a co-existence; there is space for both linear television and online. Television with co-existence becomes even more important be
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