Sara Eid, Regional Creative Director, Serviceplan Arabia.Starting my career in communication in 2003, I look back with both pride and humility at the progress we have made as Saudi ad women. What once felt like isolation in a male-dominated field has transformed into a dynamic landscape filled with inspiring female leaders. This evolution has been fueled by dedicated trailblazers and governmental initiatives aligned with Vision 2030.
A significant acceleration in this shift has come through various programs introduced by the Ministry of Human Resources and Social Development. These efforts focus on empowering women and enhancing their leadership roles, paving the way for a more inclusive professional environment.
As we celebrate International
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