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InsuranceMarket’s CEO talks radio jingles, Alfred and building a UAE brand

Avinash Babur, CEO at Insurancemarket.ae, talks to Campaign Middle East editor Justin Harper about his marketing strategy

Brand mascot Alfred

Anyone who regularly listens to local radio stations on their office commute will surely know the InsuranceMarket.ae jingle, given how frequently it is played across a multitude of stations.

And then there’s the brand’s growing presence on billboards around Dubai.

Some, including Campaign Middle East, have been wondering just how big InsuranceMarket.ae’s marketing budget is, given how prominently it features in Dubai.

Campaign Middle East editor Justin Harper reached out to InsuranceMarket.ae’s CEO Avinash Babur to ask him this question and others.

InsuranceMarket.ae is very prominent on th


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