As the region experiences a surge in economic expansion across various industries including technology, finance, tourism, and retail, the need for detailed and practical market research is on the rise.
Within this context, InsightLab ME has been launched to address this exact demand.
Harnessing unrivalled local knowledge and employing sophisticated research techniques, InsightLab ME aims to furnish businesses with the precise data and insights essential for making strategic choices, fostering thriving innovation, and attaining enduring success in the GCC market.
Extending a comprehensive range of research solutions covering everything from sampling to comprehensive projects, beginning with the initial study design to the delivery of final reports, all of InsightLab ME’s services benefit from its unique and inherent strengths, which include agility, flexibility, and premium quality.
In addition, the Company’s solutions are entirely customisable to suit the most discerning preferences and precise business needs of their clients.
As part of their portfolio, InsightLab ME also manages a Consumer Panel in KSA under the name of “Arab Views”, which will shortly be extended to the UAE in 2024. Additionally, the Company has the capacity to cover the entire MENA region through its network of partners, ensuring broad and effective market coverage.
Elaborating further on their uniqueness, Yasmine Rohban, Research Director at InsightLab ME stated that “Our focus on delivering localised insights and strategic intelligence that cater to the distinctive cultural, social, and economic landscape of the GCC ensures that the insights we provide are not only relevant but also highly actionable”.
AdnanEdinat, ArabViews Panel Operation Lead, also shared his perspective on the new launch by saying that “The “ArabViews community originates from a local perspective to support InsightsLab ME in its vision to uplift local businesses in the Middle East.
We at ArabViews are dedicated to validating our members and ensuring the highest quality standards,” he said.
Further solidifying the new company’s value proposition and dedicated approach, Walid Yared who serves as COO at InsightLab ME also expressed great enthusiasm by stating that: “With a dedicated team that stands committed to providing you with the highest quality market research services, we look forward to partnering with your brands, to drive your success in the dynamic GCC market and beyond”.
