For two weeks, Porsche Centre Dubai reimagined the branded experience with its first Ramadan activation in the city. The team transformed Villa 515 into House of Porsche: Where the Journey Begins – a temporary space for reflection, cultural exchange, and engagement.
Created in collaboration with creative agency Sorry Guys, the activation ran from 20 March to 3 April, welcoming over 6,000 visitors and making waves on social media. The approach was intentionally calm and curated, in tune with the spirit of Ramadan and favouring storytelling over traditional automotive displays.
“Porsche isn’t just a car you buy – it’s a story, a feeling, a lifestyle you buy into,” said Igor Sol
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