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Influencer appoints Managing Director to lead MENA operations

With more than 17 years of experience across digital media, including leadership roles at TikTok, Dentsu and Group M, Rabah brings expertise in strategic planning, business development, as well as regional know-how to the role. 

Rabah Assaf, Managing Director – MENA, Influencer

Global influencer marketing agency, Influencer, has appointed Rabah Assaf as Managing Director to spearhead its operations in the MENA region.

With more than 17 years of experience across the digital media landscape, including leadership roles at prominent organisations such as TikTok, Dentsu, and Group M, Assaf brings expertise in strategic planning, business development, as well as great regional know-how to the role.

Commenting on his new role, Assaf stated, “I was particularly drawn to Influencer’s firm belief in the potential of the MENA region, especially Sau


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