Rabah Assaf, Managing Director – MENA, Influencer
Global influencer marketing agency, Influencer, has appointed Rabah Assaf as Managing Director to spearhead its operations in the MENA region.
With more than 17 years of experience across the digital media landscape, including leadership roles at prominent organisations such as TikTok, Dentsu, and Group M, Assaf brings expertise in strategic planning, business development, as well as great regional know-how to the role.
Commenting on his new role, Assaf stated, “I was particularly drawn to Influencer’s firm belief in the potential of the MENA region, especially Sau
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