Wissam Traboulsi, CEO, BSA
Has the pandemic fundamentally changed OOH?
Absolutely; it has changed marketing in general. From social media, digital advertising, SEO and paid media to video marketing, the pandemic necessitated a rapid digital transformation in many companies and surviving this phase meant holding on to existing customers and building brand value that connects with customers.
Covid has changed OOH in multiple ways. Businesses struggled to promote and distribute goods and services in new and effective ways, whether through shifting to streaming video, online shopping, or even curbside pickup. However, t
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
