iProspect’s Maya Tayara discusses the shifting landscape of media consumption, the role of AI in marketing, and the importance of transparency in building client trust. She shares insights on fostering collaboration, teamwork and how agencies can stay ahead in an evolving digital world.
What are the major shifts in media consumption patterns and how have these affected your strategies?
In the past year, we’ve witnessed a substantial shift toward digital and streaming platforms, with audiences increasingly favouring on-demand content. This has driven us to adapt our strategies, focusing on creating personalised and engaging content that resonates deeply with consumers. By leveraging adva
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