What is the biggest change you have seen in the way you do business in Saudi?
Conducting business in Saudi has not fundamentally changed. What we have seen in the past four to five years is a more structured approach to investments and a much bigger focus on achievements and results. That result-oriented focus obviously requires a well-trained and well-equipped workforce.
How are societal changes affecting the industry?
A little over five years ago life was very different in Saudi. The country is changing for the better, and various pieces of research suggest that Saudis believe better things are still on the way. This is a reflection of how people perceive the changes today and in the f
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