In this industry snapshot, Footprint’s Founder and Managing Partner, Kashif Merchant explores the upcoming trends and innovations in the Out-of-home (OOH) industry in the region. He delves into topics ranging from interactive displays, performance-orientated OOH to sustainability and 3D executions.
What new formats or innovations in OOH have caught the most advertiser interest recently?
Advertisers today are moving beyond evaluating OOH formats solely by their size or location. There’s growing interest in high-impact structures and visually striking designs that capture attention. Additionally, innovations in digital and interactive displays – such as 3D anamorphic screens, motion-integrated
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