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Campaign Middle East
العربية
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Shantelle Nagarajan
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Industry Snapshot: ‘neglecting emerging platforms risks missing opportunities’

Shantelle Nagarajan
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YouExperience's Frederic Wehbe emphasises the importance for the industry to utilise emerging platforms to connect with modern audiences.

industryFrederic Wehbe, Creative Director - Lebanon, YouExperience.

In this Industry Snapshot, YouExperience’s Frederic Wehbe notes the importance of emerging platforms, advising that industry professionals should prioritise that these platforms can enable brands to engages with consumers through “immersive experiences and precise, targeted messaging.”
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Tags:communicationsdigitalFrederic WehbeIndustry snapshottargeted messagingYouExperience
the authorShantelle Nagarajan
Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.
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