How will technology affect media in the next year?
With AI becoming more and more capable of finding customer needs and optimise towards return on advertising spend through feed automation, winning digital consumers during this phase of e-commerce growth will require elevated digital experiences, powerful display and video media, and the ability to engage consumers as they hop across digital channels on the path to purchase. Agencies must review their content offering and harness the right technologies to cater to brands’ short and long-term needs of acquiring consumers through e-commerce.
How is the role of your agency changing?
We are positioning as a holistic partner with our clients, c
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