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Industry snapshot: Mohammed Ajawi, RAW

Mohammed Ajawi, managing director of RAW.

What have been the biggest changes over the last year?

The pandemic did not bring forth changes that were not already in company pipelines; it just ensured that they happen at a much faster pace than the industry was preparing itself to adopt. Every company across sectors all but had to embrace the transition towards digital processes and machinations. Client-side, Nissan and Infiniti introduced e-commerce services as well as virtual showrooms with the convenience of clients in mind. I anticipate more innovations and advancements to propagate company news cycles as the year progresses.
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