WHAT ARE THE BIGGEST SHIFTS YOUR INDUSTRY WITNESSED LAST YEAR?
Influencer marketing saw significant growth – up by 29 per cent in 2023. Our recent whitepaper, Influencing Business: The Global Rise of B2B Influencer Marketing, revealed that 100 per cent of Saudi businesses utilise a form of B2B influencers, with the UAE close behind at 96 per cent.
The paper underscored the immense opportunity for B2B influencers in the two nations — which have both recently been using the power of influencer engagements to capture the attention and trust of audiences. AI a continuing shift.
The use of generative AI is rapidly changing industries, and we are at the leading edge of this new
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