Imfluence’s Mike Alnaji discusses the challenges facing influencer marketing in 2025, from tackling fraud and inflated metrics to embracing AI tools and local voices. He shares insights on redefining influence, moving beyond vanity metrics, and how brands can build real connections through authentic storytelling.
What is the biggest challenge within influencer marketing that needs to be addressed in 2025?
One of the biggest challenges in influencer marketing today is influencer fraud, which costs brands an estimated $1.3 bn globally. Fake followers and inflated engagement metrics continue to mislead brands into making ineffective investments. In the MENA region, this issue persists due to
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