HOW IS YOUR AGENCY’S ROLE DIFFERENT TODAY FROM A YEAR AGO?
As a creative agency we’re now pushing for closer, earlier integration into the media planning process –whether that’s done in-house by the client or at another agency. Creative is the variable of media success, and media brings attention to powerful creative. Bringing the two together earlier is the best way to drive real business results for our clients.
WHAT ROLE DOES TECHNOLOGY PLAY IN CREATIVITY TODAY?
We’ve seen an explosion in brands looking to 3D modelling and production as they reduce the amount of traditional photo and video shoots since the outbreak of the pandemic. Once you have a 3D scan of a product, it
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