From fostering top talent to integrating AI-driven innovation, JWI’s Owner and Managing Director Charli Wright shares insights on redefining the creative agency experience and what it takes to cut through the noise in 2025.
What motivated you to pursue a buyout of JWI, and how do you plan to preserve and enhance the agency’s creative vision post-acquisition?
For the past decade, I’ve been deeply invested in JWI’s growth in the Middle East. The opportunity to take full ownership wasn’t just about continuing that journey, it was about shaping the future of the agency on my own terms. Independence is powerful. It means we answer only to ourselves and our clients, not to a global holding
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