WHAT ARE THE BIGGEST SHIFTS YOUR INDUSTRY WITNESSED LAST YEAR?
It was more of the same shifts we witnessed in previous years.
More Digital Dominance: The continuous shift towards digital advertising continues to accelerate. More mobile devices, more social media platforms engagement, and more online streaming services.
More Data & AI Talk: clients/agencies increasingly rely on data analytics and machine learning algorithms to target more effectively. This is supporting the personalisation of ads and the effectiveness
of delivery.
More Brand Purpose and Values: I still believe consumers are increasingly gravitating towards brands and want to have brand experiences. They want
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