How is the agency model changing?
Over the last couple of years, the communication platforms have undergone great transformation with the rapid development of digital and social media. The changing consumer habits are accelerating the pace of change to an exponential level. Agencies now must be more agile and accountable than before. The culture of innovation, excellence, experience, engagement and accountability has become the driving force of the industry.
What challenges do you face that you didn’t five years ago?
Digital has a record of everything – from what’s being watched, searched and shared, to how time is being spent. Five years ago, we didn’t have that kind of accurate and
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