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Campaign Middle East
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Hiba Faisal
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Industry Snapshot by Créo CEO Anisha Sagar: ‘agility is key’

Hiba Faisal
posted on

In this industry snapshot, Créo’s Anisha Sagar comments on how "agility is key in our fast-paced industry, and we must leverage our human expertise – our ability to think critically."

Anisha Sagar on CMO and CFO relationshipAnisha Sagar, Managing Partner, créo

In this industry snapshot, Créo’s Anisha Sagar comments on how “agility is key in our fast-paced industry, and we must leverage our human expertise – our ability to think critically.”
What are the top lessons from 2024 that we’re taking into 2025?
For us, 2024 reinforced the importance of human intuition and creativity. Agility is key in our fast-paced industry, and we must leverage our human expertise – our ability to think critically, understand nuanced human behaviour, and forge strong client relationships – alongside the power of AI to deliver truly innovative and effective solutions.
How do you ensure your agency stays ahead of emerging digital technologies and trends?
It


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Tags:agilityAnisha SagarCréoIndustry snapshot
the authorHiba Faisal
Hiba Faisal is a Junior Reporter at Campaign Middle East, part of Motivate Media Group. She handles coverage on influencer marketing and the luxury industry, and is also tasked with the brand’s social media presence. Alongside her daily reportage, she produces and edits video content for Campaign’s digital platforms — including Reels, interviews, and behind-the-scenes features. She specialises in capturing how brands build emotional connections with their audiences by prioritising relevance and authenticity through co-creation and storytelling.
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