In this industry snapshot, Créo’s Anisha Sagar comments on how “agility is key in our fast-paced industry, and we must leverage our human expertise – our ability to think critically.”
What are the top lessons from 2024 that we’re taking into 2025?
For us, 2024 reinforced the importance of human intuition and creativity. Agility is key in our fast-paced industry, and we must leverage our human expertise – our ability to think critically, understand nuanced human behaviour, and forge strong client relationships – alongside the power of AI to deliver truly innovative and effective solutions.
How do you ensure your agency stays ahead of emerging digital technologies and trends?
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