Ali Aboukhreibe
Director of strategy, Boopin
Maybe
In some cases, awards that come from well reputed bodies can push a brand’s agenda and signify brand success. A brand’s success needs to account for more than just awards. It should include factors like relevance, liveability, continuance, sustainability and many others. A brand’s success should also look at consumer perception and social contribution.
Finally, many entries might qualify for an award, but awarding one to three entrants per category can result in leaving great work done by others in the shadows. Within context, awards are essential to recognise outstanding submissions, but aren’t an exclusive metr
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