We asked: can advertising-based video on demand (AVOD) and subscription video on demand (SVOD) continue to co-exist?
Here’s what the industry had to say:
Prasad Amin
Deputy CEO, IAS MEDIA
YES
Looking at the content consumption behaviour, AVOD and SVOD services can continue to co-exist because they offer different benefits to users.
AVOD allows users to access content for free but with ads. This type of model is appealing to consumers who are price-sensitive or interested in trying out new content without committing to a subscription. In contrast, SVOD services offer an ad-free experience with unlimited access to exclusive content. This model is preferred by consumers who desire a more pers
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Tags:Abdelnabi Alaeddine Regional DirectorAssemblybusiness unit directorCEO & Founder of Augustus Media (Smashi TV)Deputy CEODirector – Growth & Expansion (MENA)Francesco PertaGroup Account DirectorHavas Middle EastIAS mediaMakram Abou FakherMitch RowlandsMohammad Basma Programmatic & Partnership DirectorNadine Samra Chief Business OfficerNikita AiranOSNPivotRootsPlanning & Digital InvestmentsPrasad AminRadix Media MENARichard FitzgeraldRyan RestellSales DirectorThe MediavantageUM MENAVarun SuriVice-President Of Business Development and Distribution for MENATVP of Growth & StrategyWarner Bros. DiscoveryWeyyak
