India-based Hindi news channel, India TV, has expanded its global footprint by collaborating with NKN Media to launch on E Life. The UAE launch comes as India TV looks to expand its international and digital footprint.
The channel is already available in North America and will be soon launching across major other markets with significant diaspora audiences, to keep them connected with news back home. The channel is looking to innovate with local content and launch major shows across local time zones to create better affinity for the brand.
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People of the Indian diaspora living in the UAE can watch India TV round-the-clock for news coverage on India and the rest of the world, by connecting through eLife.
India TV has shows like ‘Aap Ki Adalat’ (on weekends) and ‘Aaj Ki Baat’ (on weekdays) hosted by Rajat Sharma, chairman and editor-in-chief of India TV, are very popular among the masses. With its nationwide network of journalists, India TV has been telecasting round-the-clock news bulletins, current affairs programmes and talk shows for the last 18 years. The channel is now available on Asiana packages: Asiana, Asiana Lite, Asiana Lite, and Asiana Premium both on IPTV + OTT platforms (IPTV and Switch TV) on Channel no: 549.
Ritu Dhawan, managing director, India TV, said, “India TV’s aim is to inform and empower global Indians with accurate, in-depth, unfiltered, fact-based journalism without any bias, outrage, or sensationalism and establishing India TV as the best and most trusted place for news. Making India TV available in the UAE is one more step towards our goal.”
India TV has appointed NKN Media FZC as its exclusive ad sales and distribution partner in the region. NKN Media will solicit brand partnerships and offer advertising solutions.
Abdul Majid Khan, chief executive officer – NKN Media, said, “We are certain that the partnership will be productive for both India TV and NKN Media besides bringing in the channel for the huge Hindi news consumer base. The partnerships that we have engaged with in the past has helped NKN Media expand considerably over the last few years. Increasing our portfolio with onboarding channels of the likes of India TV only is a result of the growing appetite of the audience, and we are glad to cater to their needs.”
