By Layal Takkeidine, head of marketing at OMD
Layal Takkiedine, head of marketing at OMD
Imagine this scenario: brand comes up with an amazing idea. Idea gets translated into this beautiful piece of storytelling and video gets posted online. Brand does not get the response it expected. Surprisingly, the focus is not on that piece of content. Instead, customers are complaining about the bad service they experienced with this brand. Thousands of dollars, countless hours spent by the team, and barely anyone to appreciate the work that was put into it.
This example reminded me of a very emotional ad for a bank that was aired a while back, whose sole purpose was to make the audience tear u
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