In an initiative aimed at raising awareness and funds for pediatric heart surgeries in Lebanon, Impact BBDO and Brave Heart Fund launched Birth Days, a campaign that seeks to captivate audiences with a heartwarming message.
In Lebanon, over 600 babies are diagnosed with heart disease annually, equating to one infant every 12 hours facing a life-threatening condition.
This campaign aimed to changed the idea of a birthday into powerful message.
They did this through launching a film that centred around a universal childhood moment – blowing birthday cake candles.
As viewers witness the joyous scenes of children celebrating this cherished milestone, they are confronted with a unique
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