by Ishwari Khatu
Last month, organisers of the Young Lynx Academy, held on June 13-14 at business incubator space In5 in Dubai, announced the winners of their 24-hour hackathon. The winning team consisted of five creatives from different agencies: Mariam Samy, Mary-Anne Trant, Nourhan Khalidi, Malaka Shoukair and one of Campaign Middle East’s Creative Faces to Watch 2021, Sachi Ediriweera.
Set by Emirates Nature – WWF, the hackathon brief focused on the organisation’s Leaders of Change programme. Participating young creatives were grouped into teams and challenged to produce an idea to raise awareness and increase sign-ups for the programme within the Gen Z demographic.
The winners
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