From left: Sharif Badreddine, Chief Revenue Officer at IMI; Rehan Merchant, Group CEO of ENG Group.IMI has announced the appointment of ENG Future Media as its exclusive commercial partner to handle the advertising sales and commercial services for its portfolio of media brands.
As part of the long-term agreement ENG Future Media manage IMI’s commercial and advertising deals for the media group’s diverse platforms, including TVCs, radio, digital and publishing, across the MENA region. The partnership is designed to ensure flexibility and transparency in advertising sales, while maximizing commercial opportunities for IMI and its brands.
“This partnership with ENG Future Media enables us to optimise the commercial potential of our portfolio while maintaining our commitment to excellence
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