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Shantelle Nagarajan
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IMI appoints ENG Future Media as commercial partner for advertising sales

Shantelle Nagarajan
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The remit includes advertising sales for the IMI Network including Sky News Arabia, The National, Al-Ain News, and CNN Business Arabic.

IMG Future ENG MediaFrom left: Sharif Badreddine, Chief Revenue Officer at IMI; Rehan Merchant, Group CEO of ENG Group.

IMI has announced the appointment of ENG Future Media as its exclusive commercial partner to handle the advertising sales and commercial services for its portfolio of media brands.

As part of the long-term agreement ENG Future Media manage IMI’s commercial and advertising deals for the media group’s diverse platforms, including TVCs, radio, digital and publishing, across the MENA region. The partnership is designed to ensure flexibility and transparency in advertising sales, while maximizing commercial opportunities for IMI and its brands.

“This partnership with ENG Future Media enables us to optimise the commercial potential of our portfolio while maintaining our commitment to excellence


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Tags:ENG Future MediaHamad MalikIMIRehan MerchantSharif Badreddine
the authorShantelle Nagarajan
Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.
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