From left: Ross Adam, Managing Director – MENA, IMA; James Henry, CEO at IMA.IMA has launched its new Dubai office in an effort to reflect the global creative agency’s commitment to creating meaningful connections between brands and consumers.
“This expansion marks an exciting milestone in our global growth. Establishing a presence in Dubai, a hub of innovation and international business, allows us to partner with leading brands across the Middle East,” said James Henry, CEO at IMA.
A member of The Smollan Group, IMA’s Dubai office will be led by Ross Adam, newly appointed Managing Director of MENA.
Adam brings 20 years of experience in sports retail and fashion marketing. He has previously worked with brands such as Umbro, Nike, Canada Goose, and The North Face.
“Opening in Dubai reflects IMA’s forward-thinking approach. In a competitive landscape where many agencies overlook regional investment, we are committed to building local expertise from the ground up,” he said.
In his new role, Adam will oversee growth of the IMA brand in the region, expand its client base, and explore new sector opportunities.
Furthermore, the initial team in Dubai combines local hires with transfers from IMA’s UK offices. Leveraging deep-rooted expertise in retail and integrated campaigns, IMA Dubai will aim to provide brands in the MENA region with world-class insights and creativity tailored to local audiences.
“I’m excited to lead the Dubai team, working with our extensive network and delivering campaigns that resonate across the region,” Adam added.
Adding to this, IMA has partnered with marketing agency Born28 in an effort to combine regional insights with IMA’s global experience and network.
The news follows the launch of IMA’s new proposition: Creating connections people buy. This refreshed platform aims to reflect IMA’s deep-rooted expertise in retail, creativity, strategy, and media, honed through partnerships with industry-leading brands.
The Dubai office joins the seven other IMA territories, with 300 specialists across the globe, empowering brands to win where it matters most: the point of purchase.
