By Jamal Al Mawed, founder and managing director, Gambit Communications
You’re scrolling through Twitter and you see some funny banter going on between a variety of global fast-food brands. You casually click on KFC’s Twitter, and something catches your eye – the official KFC Twitter follows eleven people. You’re curious so you scroll through the names and get very confused. Geri Halliwell, Melanie Brown – aren’t those the Spice Girls? Yes, all five of them actually, but then who is Herb Sendek? And Herb Waters? In fact, KFC follows six random guys, all called Herb. Then it hits you, and a smile slowly creep
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