The International Chamber of Commerce (ICC) has released what it has termed as a ‘major update’ in the 11th edition of its Advertising and Marketing Communications Code, which has advised on advertising self-regulation for the past 85 years.
ICC has issued a call for advertisers and marketers to step up as champions of robust ethical standards in the face of multiple industry disruptions and potential challenges to industry self-regulation.
With a range of factors disrupting and reshaping the advertising market – from the rise of artificial intelligence in marketing communications to the growth of influencer marketing and increasing importance of climate issues – the global business body has
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