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posted on Sep. 19, 2024 at 10:51 amSep 20, 2024

ICC reveals ‘major update’ to Advertising and Marketing Communications Code

posted on Sep. 19, 2024 at 10:51 amSep 20, 2024

Awareness for the International Chamber of Commerce code was raised through an integrated campaign that included billboards, video assets, social media, and a new web experience.

The International Chamber of Commerce (ICC) has released what it has termed as a ‘major update’ in the 11th edition of its Advertising and Marketing Communications Code, which has advised on advertising self-regulation for the past 85 years.
ICC has issued a call for advertisers and marketers to step up as champions of robust ethical standards in the face of multiple industry disruptions and potential challenges to industry self-regulation.
With a range of factors disrupting and reshaping the advertising market – from the rise of artificial intelligence in marketing communications to the growth of influencer marketing and increasing importance of climate issues – the global business body has

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Tags:Advertising Advertising and Marketing Code AI algorithms Andrew Wilson Artificial Intelligence climate issues core standards Diversity ICC Inﬂuencer marketing International Chamber of Commerce John WH Denton marketing marketing communicaitions self-regulation

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.