A new International Advertising Association UAE forum has been established to drive for specific goals related to the expansion and good practices of the film and video advertising production community in the UAE.
The forum was announced last week by Hani Ghorayeb, president of IAA UAE chapter.
“Professional content production is central to the requirement of a thriving advertising category,” said the IAA in a statement. “As the demand for content production across multiple platforms grows there is a clear need to have a team focused on raising industry standards, resolving industry issues and standardising best practices.”
Over the last two terms the IAA UAE has diversified it
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