To reflect its commitment to providing customers excellent automotive options, Hyundai has released a campaign titled Champions’ Choice across the Gulf Cooperation Council (GCC). The campaign intends on positioning Hyundai as the ‘ultimate partner’ for customers, aligning their journey of driving with a Hyundai car to the ethos of a champion.
Recognising that owning a car is more than just the initial purchase, Hyundai has made this bold claim of champions to relate its understanding of the total cost of car ownership. Through the campaign, the company hopes to translate its grasp on the importance of quality, reliability, and endurance in delivering exceptional value over time. By making
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
