To reflect its commitment to providing customers excellent automotive options, Hyundai has released a campaign titled Champions’ Choice across the Gulf Cooperation Council (GCC). The campaign intends on positioning Hyundai as the ‘ultimate partner’ for customers, aligning their journey of driving with a Hyundai car to the ethos of a champion.
Recognising that owning a car is more than just the initial purchase, Hyundai has made this bold claim of champions to relate its understanding of the total cost of car ownership. Through the campaign, the company hopes to translate its grasp on the importance of quality, reliability, and endurance in delivering exceptional value over time. By making this understanding clear, Hyundai hopes to let audiences know that it gets it and it is it.
“A Hyundai vehicle is engineered to endure, delivering unparalleled reliability and performance across every road in the GCC and beyond. At Hyundai, progress is not just a philosophy — it is our driving force,” said Bryan Park, Head of Hyundai Middle East & Africa HQ.
The campaign aims to let audiences know that owning a Hyundai is a journey of excellence, mirroring the disciplined path of a champion athlete. From selecting high-performance gear to maintaining peak endurance, every step aims to showcase Hyundai’s dedication to keeping customers ahead.
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The short-form video campaign starts with a Hyundai Sante Fe charging through a tunnel and cuts to a runner speeding through a race. The next shot shows both the car and the racer crossing the finish line with the campaign’s namesake across the ribbon.
The camera then zooms out through a pan that transitions into a “photo-finish” through a picture frame in a household room.
“With Champions’ Choice, we reaffirm our dedication to pushing boundaries, setting new benchmarks, and empowering our customers to move forward with confidence, both in life and on the road,” said Park. This campaign underscores our unwavering belief that quality, durability, and value are the cornerstones of a superior ownership journey.”
This campaign from Hyundai is its testament of endurance and a promise to its customers that it offers exceptional long-term value supported by a robust aftersales network. The brand plans to continue to innovate within this space, in an effort to build a legacy of trust, quality, and excellence that resonates with every journey.
Credits:
Hyundai MEA
Jae Sun Yoo: Marketing Director
Firas Rehimi: Senior Marketing Manager
Creative agency: Innocean MEA
Bahaa Khasawneh: Account Director
Youssef Serry: Senior Account Manager
Abdo Borgi: Creative Director
Production house: Incubeta
Leila Katrib – Global Executive Creative Director
Daniel Seif – Producer
Mohammed Al Hammadi – Project Manager
Production House: Très Content
Director: Christoph Tilley
