Innocean, the advertising services company that handles marketing for Hyundai Motor Group, has retained Havas Media Group as the global media agency for the Korean automotive group.
The mandate comprises media strategy, planning and buying for Hyundai, Kia and Genesis.
The agency will be responsible for global markets including the brand’s international team in Seoul, its European team in Frankfurt, Middle Eastern team in Dubai, and its Asia-Pacific teams in New Delhi and Jakarta.
The account was won post a multi-agency pitch.
William Lee, global CEO, Innocean, said, “We are satisfied to continue our partnership with Havas Media Group for the coming years. We made significant progress in the last few years to support our Hyundai Motor Group clients on digital transformation and excellence.”
Peter Mears, global CEO, Havas Media Group, said, “We are thrilled to extend our relationship with Innocean following a thorough and rigorous review process. The Hyundai Motor Group brands are leaders in new mobility solutions, and we look forward to reinvigorated collaboration as we help them navigate today’s everchanging media ecosystem.”
A version of this article first appeared on Campaign Asia
