Human marketers should develop ‘centaur skills’, said Léa Steinacker at PHD’s 2024 Brainscape event.
If there was any anxiety about the spread of Artificial Intelligence (AI) in the marketing ecosystem, the 390 delegates at this year’s PHD BrainScape conference are no longer feeling it.
The conference at the Bluewaters Forum by Banyan Tree, which gathered marketers, agency professionals and media owners, presented them with a broad perspective of the opportunities and benefits for the marketing community, businesses and the creative economy.
The event featured Mark Holden, PHD’s Worldwide Chief Strategy Off
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