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Shantelle Nagarajan
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Human marketers still in control in the age of AI

Shantelle Nagarajan
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The 2024 BrainScape event revealed AI elevation and scaling opportunities for human marketers across the board.

Human marketers should develop ‘centaur skills’, said Léa Steinacker at PHD’s 2024 Brainscape event.

If there was any anxiety about the spread of Artificial Intelligence (AI) in the marketing ecosystem, the 390 delegates at this year’s PHD BrainScape conference are no longer feeling it.

The conference at the Bluewaters Forum by Banyan Tree, which gathered marketers, agency professionals and media owners, presented them with a broad perspective of the opportunities and benefits for the marketing community, businesses and the creative economy.

The event featured Mark Holden, PHD’s Worldwide Chief Strategy Off


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Tags:AIAlex ConnockAscensionBrainscapeDan ShepherdLéa SteinackerMark HoldenMarketersPHD
the authorShantelle Nagarajan
Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.
All posts byShantelle Nagarajan

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