VML has launched the tenth edition of ‘The Future 100: 2024’ report.
It explores 100 micro trends spanning culture creativity and connection that is set to shape consumer spending over the next year.
It finds consumers are slowing down their lifestyles and choosing a mindful approach, which is known as ‘The Great Deceleration’.
People are undergoing a paradigm shift with identity at the heart, advances in technology are ushering in a new reality and encouraging people to question what it means to be human.
In this new model, successful brands are ones who are connected with their audience, as people seek emotional engagement with the brands they buy from.
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