Spaceback, the creative automation platform, have joined forces with ThePubverse, ArabyAds’ publisher monetisation platform.
This collaboration signifies Spaceback becoming the inaugural platform integrated into ThePubverse’s programmatic ecosystem.
According to Pubverse, this innovative format combines social media experiences with the efficiency of standard display, resulting in digital campaigns that excel across various branding metrics like attention and engagement as well as performance and ROI.
Through this alliance, marketers utilising ThePubverse’s platform gain the capability to activate Spaceback Social Display advertising within their ongoing and future media initiatives.
Imad Sarrouf, CEO of ThePubverse, said: “The ever-evolving consumer landscape requires brands to reassess their social advertising strategies.
“Our collaboration with Spaceback empowers advertisers to navigate the complexities of the evolving social ad landscape, swiftly reallocating budgets to accountable and addressable programmatic channels, all while preserving the high-quality experiences developed for social platforms.”
As more brands adopt a “social-first” content strategy, ThePubverse and Spaceback are positioned to extend the reach of engaging content beyond the confines of social networks. Content sourced from social platforms, including Instagram, Pinterest, Twitter, Facebook, TikTok, and LinkedIn, undergo an authentic transformation into display creative.
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Enriched with real-time social signals and familiar experiences (likes, comments, shares, etc.), this content effectively engages customers.
This becomes especially impactful as major brands explore alternatives to reduce dependency on social channels.
Craig Mytton, Spaceback’s Head of Global Partnerships, said: “Spaceback’s mission is to bring more social experiences outside the walled gardens.
“These experiences are not only more authentic, but they are more engaging for audiences. Additionally, marketers save precious time and production costs when using Spaceback’s creative technology.
“The integration of our creative solution with ThePubverse’s leading programmatic tools now offers brands and agencies the simplest pathway to engage audiences across the web.”
