UAE agency Hug Digital has won the brief to launch the Commercial Bank of Dubai’s new digital-only banking brand CBD Now.
Aimed at millennials and smartphone users, the new banking service is built on a backbone of smart notifications, mobile tools and rewards and offers around gaming, tech, food, music & sport.
“Winning this challenging digital-centric business represents the future mindset of marketeers,”stated Tim Baker, CEO of hug digital.
“Our talented team at hug digital, were able to demonstrate tangibly, that digital needs to be at the core of all communication. With consumers demanding ‘Digital-First’, brands need agencies that think, behave and monitor the impa
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