Hublot has created a new digital immersive experience to showcasing its collection equipped with the brand’s unique mechanism, the Unico chronograph movement.
The digital experience allows visitors to explore the collection in greater depth and allows them to discover the craftsmanship and technology that goes into the watches.
The Unico experience has been created through LVMH Group’s collaboration with Epic Games, using unreal engines and Meta technology to deliver the detailed platform.
Created in the form a exhibit, the experience features a virtual watchmaker who serves as a guide explaining the concept behind of each timepiece.
Throughout the journey, the virtual watchmak
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