Omnicom Media Group will retain HSBC’s global media planning and buying account, following a pitch process which lasted more than six months.
The bank was set to review globally in October 2022 and recently reported the final contest was a two-way shoot-out between Omnicom and WPP in June.
Omnicom’s PHD previously won the account in 2018, following a three-way contest between WPP’s Mindshare and Dentsu’s Aegis network.
Prior to PHD, Mindshare handled the account for 13 years.
During PHD’s tenure as media agency, HSBC has launched campaigns such as “Vicious circle”, a tie-up with Shelter that helped homeless people open bank accounts, and “Borders”, with Richard Ayoade.
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