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HOYA vision care appoints Nomads as global creative agency

HOYA Vision Care selects Nomads as their global creative agency, following a pitch against agencies from London, Germany and Amsterdam.

HOYA Vision Care has selected Nomads as their global creative agency, following a pitch against agencies from London, Germany and Amsterdam.

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HOYA and Nomads have entered into a three-year contract starting with the launch of the new brand positioning ‘For the Visionaries’ that brings HOYA’s passionate dedication to eye care professionals (ECPs) to the forefront. A global brand platform that the entire organisation can rally around.

“Nomads impressed us with their unique thinking and customer-centric approach. They demonstrated an in-d


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