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Campaign Middle East
العربية
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Hiba Faisal
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How would a potential U.S. TikTok ban affect agencies social media strategies?

Hiba Faisal
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While TikTok remains accessible in the MENA region, the possibility of a permanent ban in the U.S. raises pressing questions for agencies and brands who rely on the platform to engage with American audiences.

To better understand the potential ripple effects of U.S TikTok ban, Campaign Middle East spoke with industry experts to explore how brands and agencies in the region might adapt.

The ongoing U.S. TikTok ban saga has become a dramatic ‘will they, won’t they?’ scenario. On 19 January, an official ban was briefly enacted, only for the app to return roughly 14 hours later. This back-and-forth has left the situation in flux and raised concerns over the looming possibility of a permanent ban.

While TikTok remains accessible in the MENA region, the possibility of a permanent ban in the U.S. raises pressing questions fo


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Tags:Fusion5social mediasocial media strategiesSocialeyezTBWA RaadTikTokTrifid MediaU.S TikTok Ban
the authorHiba Faisal
Hiba Faisal is a Junior Reporter at Campaign Middle East, part of Motivate Media Group. She handles coverage on influencer marketing and the luxury industry, and is also tasked with the brand’s social media presence. Alongside her daily reportage, she produces and edits video content for Campaign’s digital platforms — including Reels, interviews, and behind-the-scenes features. She specialises in capturing how brands build emotional connections with their audiences by prioritising relevance and authenticity through co-creation and storytelling.
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