IAS Media’s Prasad S. Amin breaks down how TV and video content mould societal trends.
TV and video content do more than entertain – they participate in a powerful cultural feedback loop. What society values, questions, or fears often finds its way into the content we consume.
In turn, that content influences public opinion, behaviour and culture. This dynamic exchange between media and society is constant and evolving, with creators and audiences shaping each other in real time.
Below is a breakdown of how TV and video content both reflect and shape societal trends.
Reflecting societal trends
TV and video often serv
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