Entering great work is a given when trying to win a Lynx, a Lion or any other award in adland, but how do you give your campaign the best chance at reaching the top? Austyn Allison investigates
If you have not yet entered the Dubai Lynx, read this now. The final, extended deadline for entries is 7 February, which is only two days away. And the region’s agencies are in overdrive to get their entries in on time. But how do you make sure the great work you have produced over the last year is in with the best chance of winning?
Mike Cole, senior awards account manager at Lions Festivals, the organisers of the Dubai Lynx (in partnership with Campaign’s parent company Motivate), Cannes Lions, E
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