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How to prevent burnout in the ad industry with better EI

Monica Mathijs evaluates the factors that contribute to a burnout within a high-pressure industry and the need to nurture resilience.

In the fast-paced world of communications and advertising, where creativity meets deadlines and client expectations, effective team management demands more than technical expertise to prevent burnout — it requires emotional intelligence (EI).

EI empowers leaders to navigate the complexities of human emotions, creating an environment that not only thrives but also prevents burnout among team members.

Burnout is particularly prevalent in fields like communications and advertising, known for its high-pressure nature and the constant juggling of client demands alongside the need for creative innovation.

Contributing factors include tight deadlines, the delicate balance between cli


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