The Holy month of Ramadan is a time for giving, togetherness and spending time with family. As such, it is also one of the most important marketing periods for brands operating in the Middle East. Weeks and months ahead of the Holy month, small businesses gear up their marketing strategies to meet their customers’ needs. Consumer behaviour changes dramatically – online and offline, and as people’s sleep and work schedules change. At this time, Ramadan is considered a key season for social media marketing and for brands to shine and ramp up their activity on social media.
Selina Bieber, general manager, MENA, GoDaddy said, “As we approach the Holy month of Ramadan, entrepreneurs and sm
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