How to get creative with campaigns for a quiet summer
Summer has arrived in the UAE. The traffic on Sheikh Zayed Road is more manageable during peak hours, upscale eateries in Jumeirah require less waiting time, and the bustling city adopts a more relaxed pace.
With temperatures soaring into the 40s and schools going on break, many residents choose to take their families on holidays to their home countries or other parts of the world in search of cooler weather.
In research we conducted at Manara Global, we found that 7 in 10 UAE residents plan to travel abroad this summer, with 35 of these residents planning to take holi
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