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DigitalFeaturedOpinion

How to employ GenAI for effective customer experience

WebEngage's Robert Novotny shares strategies that can be employed to optimise GenAI for an effective and personalised customer experience

Drawing on extensive work experience and research in customer retention, How to employ GenAI for effective customer experience is out to reshape how leaders and executives approach customer experience.

Recent advancements have demonstrated various use cases and capabilities, indicating its potential to transform customer journeys efficiently.

However, as a new technology, brands are simultaneously eager to adopt GenAI and cautious about its implementation, particularly when dealing with customers who are hesitant to trust AI.

The question then becomes: how can decision-makers and marketing leaders effectively leverage GenAI for personalised customer experience?

Here are strategi


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