When a crisis strikes, planning and preparation have always been of paramount importance in mitigating damage. Traditionally, a heavy, printed crisis manual will be taken out of the cupboard and dusted down, and established protocols defining roles and responsibilities of the crisis management team will be rolled out. Some manuals will contain forensic detail, carefully mapped stakeholders and a library of pre-drafted collateral tailored to every conceivable crisis scenario. Others are found on selected desktops in various states of repair. Whatever the format or state of these manuals, until now they offered peace of mind and a sense of defensive readiness. That legacy comfort may now be mispla
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